Your choice of social media may have more influence than you think. Research shows that a high percentage of social media users believe that the predominant choice of social media may reveal more of a user than the user himself or herself would like. This has particular relevance and bearing in terms of age. It is believed that your choice of social media may reveal how old you are. How is this possible? We tend to jump on the social media bandwagon when they are at the zenith of their powers, so depending on when you signed up and when these platforms hit popularity, we can make a rough estimation of the age of the user. The assumption of course is that we only stick to one or two social media platforms when we could actually be using many of them and have multiple accounts. And even on the same platform, we may have two identities. Irregardless of this, there is the perception that Facebook is for older people, while Instagram is for the younger generation.
Some social platforms may be associated more with certain age groups, but there is no denying that they all present opportunities for users to make income while monetising their followers. Users can sell any original product they create to their followers. If you have many followers, this presents many potential buyers for products such as crafts, web services, or web products. And even if you feel that you may not have an original product to offer, don’t be tempted to pass off someone’s original work as your own. You will at some point open yourself up to litigation. If you are a singer and doing a cover of someone’s song, make sure you apply for a mechanical license, after which you can sell your own version. It may even be more successful than the original. Elvis Presley, for example, popularised the song Hound Dog despite it being a cover version of the original. (You can read more about this from the Piano Teachers Harringay N15 blog.)
If you have no original product to sell, you can instead try making an income from affiliate marketing, where you earn a commission from selling other people’s stuff. You can set up a virtual shop easily – just be familiar with e-commerce. A third method is by being a social influencer, where the product promotion is less overt, but where someone gives the impression of being successful by virtue of using certain products, influencing others to follow suit.
Social media does open up a world of income possibilities. If you were based in Brighton and had an arts and crafts business, it would be helpful to join local groups on social media, and also link up with like-minded individuals outside of Brighton. Managed carefully, social media could help your business expand well.